Sometimes it really isn't the the thought that counts
Getting someone's name wrong is one of the worst errors you can commit.
Put it this way, I know people who've been threatened with the sack for less; people understandably take that sort of thing very personally because it is, well, personal. More generally, it does look - at the very least - somewhat graceless and unempathetic to send such a shocking scrawl as a letter of condolence. (Realising you've misspelled the name, scrawling it out and then carrying on with the letter is thoughtlessness taken to a quite breathtaking level).
Still, given that Brown will be getting his P45 in a few months anyway, it would be best all round to accept this a dreadful, albeit unintentional blunder. That Brown somehow managed to compound the inadvertent insult by the more calculated refusal to apologise is sadly all to typical.
As someone with a fair amount of experience in editing other people's work, there's a rather obvious comment I could make about the importance here of getting other pairs of eyes to look over what's been written. I'm not entirely sure why this isn't the case at Number 10. I might, however, observe that it is always the prima donnas, louts, ego maniacs and bullies who kick up the most almighty fuss if anyone dares alter a single character they have written, and who take even the gentlest correction as a personal slight, that generally produce the most dangerous errors. I have no idea whether or not this applies in this instant.
Labels: pedants corner, quality journalism, stuff



