There are those who are wondering why the press is making such a big deal about Gordon Brown's
error strewn letter of condolence to the mother of a dead soldier. One angle worth considering this: it's something that is drummed into all journalists very early on (in some cases by bitter experience)
Getting someone's name wrong is one of the worst errors you can commit. Put it this way, I know people who've been threatened with the sack for less; people understandably take that sort of thing very personally because it is, well, personal. More generally, it does look - at the very least - somewhat graceless and
unempathetic to send such a shocking scrawl as a letter of condolence. (Realising you've misspelled the name, scrawling it out and then carrying on with the letter is thoughtlessness taken to a quite breathtaking level).
Still, given that Brown will be getting his P45 in a few months anyway, it would be best all round to accept this a dreadful, albeit unintentional blunder. That Brown somehow
managed to compound the inadvertent insult by the more calculated refusal to apologise is sadly all to typical.
As someone with a fair amount of experience in editing other people's work, there's a rather obvious comment I could make about the importance here of getting other pairs of eyes to look over what's been written. I'm not entirely sure why this isn't the case at Number 10. I might, however, observe that it is always the
prima donnas, louts, ego maniacs and bullies who kick up the most almighty fuss if anyone dares alter a single character they have written, and who take even the gentlest correction as a personal slight, that generally produce the most dangerous errors. I have no idea whether or not this applies in this instant.
UPDATE: What was it I was saying about getting names wrong? I'm told
The Sun website's gone and done it. (No idea if it's genuine). Blood on the carpet at Wapping, I fear. (via
Harry's Place).
Labels: pedants corner, quality journalism, stuff