Trollied Tuesday: 1788 and all that

Reason, if reason were needed to visit Paris.

In an auction that has wine-lovers around the world salivating, La Tour d’Argent will sell off part of its cellar under a plan to restore its declining reputation.

David Ridgway, the restaurant’s British head sommelier, will put up 18,000 bottles under the hammer in an attempt to create space for new wines and to raise at least €1 million (£900,000). It is the first time that the restaurant has sold its cellar since opening in 1582.

Among the items going on sale are a "1788 Clos du Griffier cognac, estimated to be worth €2,500, and an 1895 Corton, a red burgundy, estimated at €1,000". That almost sounds like a bargain. The idea of sipping a cognac that dates back to the era of the fall of the Bastille is - even before one considers such factors as taste - particularly appealing: a form of sensory time travel if you will. There are tasting notes, though, according to Ridgway: "The cognac's still very 'young' in the sense of being almost fiery – at least when I last tried one 15 years ago."

Sad as it is for the restaurant to be clearing its cellars in this way, though, there is another problem with all this. Its the suspicion I have that some of the rarest vintages will be bought as "investments" by someone who understands money but does not appreciate life. (It's similar to people who buy expensive artworks and then lock them in a bank vault. I don't really object to rich show-offs who buy the things to put them on display).

Admittedly, keeping a rare vintage locked away in the cellar will see it increase in value; but come on. These things are meant to be drunk. You might as well give the bottles away to some tramps rather than lock them away for ever.

I'll let David Ridgway have the last word here:

"Wines for me are meant to be drunk with people you love preferably. There are too many hoarders."

Quite.

Trollied Tuesday: boozenomics

I've long been an advocate of the science of boozenomics: understanding society and economy through the prism of a beer glass. In that spirit the following news report fills me with horror.

Pub operator JD Wetherspoon has announced it will open 250 pubs over the next five years, creating 10,000 jobs in the process.

The new pubs represent a slight increase in the group's current rate of expansion.

Apart from the average Wetherspoons being a bloody awful place, what this announcement tells me is we can expect to see many more long-term unemployed people, drained of all dignity and self-respect, seeking nothing more than cheap booze and oblivion.

Never mind Dubai's woes; the advance of the cheap booze barn is a portent of economic doom.